Creative AI & Brand Experiences
Imagining brand experiences in the age of AI – without ever losing their soul.
Creative AI & Brand Experiences for iconic brands.
Manifesto
Imagining brand experiences in the age of AI.
Imagining brand experiences in the age of AI.
With taste. With soul.
New challenges
The great creative flattening.
Creative AI opens a vast new field – images, video, interfaces, agents, experiences. But this power creates a new risk.
Same models · same tools · same prompts · same aesthetics.
Brands become faster – but less singular. More visible – but less desirable.
Our role
Bridging what technology makes possible and what makes a brand profoundly unique.
Its voice, its imagination, its emotion.
Confusion→clear creative direction
Scattered tools→a coherent ecosystem
AI experiments→signature experiences
Ideas→actionable projects
Our three offerings
Creating with more clarity, taste and impact.
Offering 01 · Creative AI Strategy
Harnessing the power of creative AI without losing the brand’s singularity.
For brands that want to move forward with AI – and refuse to produce generic content.
- Produce premium visuals, films, storyboards and prototypes
- Define the right use cases and an actionable Creative AI roadmap
- Build a coherent tool ecosystem and mastered workflows
- Upskill the teams
ResultA brand that knows what to do with AI, how to do it, and with which tools – without losing its voice.
Offering 02 · Signature Brand Experiences
Imagining unique experiences. Then making them real.
For brands that want more than an activation: a moment that is memorable, desirable and true to their world.
Option 1 – Concept & Experience Design: imagining the experience – big idea, creative territory, narrative, journey, activation mechanics.
Option 2 – From Concept to Delivery: turning the concept into a real project – brief, prototype, partners, budget, roadmap, through to delivery.
ResultAn experience that doesn’t stay in a deck – a clear, desirable, credible and measurable project.
Offering 03 · Strategic Partnerships
Creating alliances between brands, culture, entertainment and technology.
A great collaboration doesn’t start with two logos – it starts with the right idea, grounded in shared values.
- Identify the right partnership territory
- Shape a clear, desirable central idea
- Build the strategic narrative and partner pitch
- Imagine the activations – product, content, retail, event, digital
15+ strategic partnerships already built with the world’s leading brands and platforms.
ResultA collaboration that feels like a true meeting of two imaginations – not a marketing exercise.
How we work together
A simple entry point. Depth of engagement that fits the need.
01
Exploration Sprint
Quickly clarify the best opportunities.
02
Concept Development
Turn a challenge or an intuition into strong concepts.
03
Project Blueprint
Structure a validated concept into an actionable project, and steer it.
04
Strategic Consulting
Support the brand over time: innovation, AI, experience, partnerships, market watch, trade-offs, steering.
Innovation in service of experience – never the other way around.
An expert by your side
Expertise forged with the world’s greatest brands.
Thibault Mathieu& more
20M+
People reached
100+
Countries
15+
Strategic partnerships
Innovation in service of storytelling, emotion and brand excellence.
About
Thibault Mathieu is a Brand Experiences & Innovation Director. Over fifteen years, he has produced premium activations and built strategic partnerships for global brands across luxury, tech and entertainment – including Cartier, L’Oréal, Lancôme, Meta and Disney.
He has led 15+ strategic partnerships from concept to global deployment, reaching 20M+ people across 100+ countries, and managed creative and cross-functional teams.
He began his career at Disneyland Paris before earning a Master’s from UCLA’s Producers Program, in Los Angeles. He went on to create the Creative Innovation division at Webedia, then founded Wilkins Avenue AR – a creative studio delivering immersive brand experiences for clients like Cartier, Lancôme and L’Oréal, in partnership with Meta.
Today, through Second Star, he helps iconic brands move forward with Creative AI, brand experiences and strategic partnerships – without ever losing their soul.
Second Star
“ Second star to the right, and straight on till morning. ”
Let’s imagine the experience that your brand alone can create.
Let’s talk about your next creative territory.
Let’s talk
Tell us your creative challenge.
In a few words, your brand and your ambition – we’ll get back to you shortly.
Thibault Mathieu · Second Star · thibault@thesecondstar.com · LinkedIn